MOWW – More Of What Works.
MOWW is a scalable AI-powered behavioural platform designed to accelerate the sustainability transition and reduce consumption across sectors.
Three disciplines, one platform.
Artificial intelligence
AI assisted analysis of how well provider’s values align with municipal objectives and EU directives.
Behavioural science
Identifying the values, norms and habits that drive sustainability outcomes.
Agent-based modelling
Simulating how behavioural change spreads through a community — before scaling up.
The transition to a circular economy needs more than new technology — it needs existing materials to be used fully and consumption to decrease. Both depend on human behaviour.
Accelerating plastic recycling through behavioural science and AI.
Despite well-developed collection systems, only a fraction of household plastic packaging is recycled, largely due to a lack of knowledge and behavioural barriers, rather than technical limitations.
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